Demand for Bartlett's Book Shifts Outward

How to increase the demand for a book you don't like:

D'day Rushes Book of Canned Bushie, by Rachel Deahl, PW Daily: Sometimes getting your pink slip can be a good thing. That's the case with Bruce Bartlett, a now-former senior fellow at the conservative Dallas-based think tank National Center for Policy Analysis. Bartlett, an ardent Bush supporter in 2000 who was also a member of the George H.W. Bush Treasury department, was given his walking papers on Monday after his boss ... John C. Goodman read the manuscript of his upcoming book, The Impostor: How George W. Bush Bankrupted America and Betrayed the Reagan Legacy. After The New York Times reported the news of Bartlett's firing, Doubleday ... quickly bumped the book's release date from April 4 to February 28... [and] upped the book's print run from 30,000 copies to 50,000. Nicole Dewey, associate director of publicity at Doubleday, says her "phone rang off the hook" ... with calls from all the major papers and talk shows. ... that is clearly enough, in Doubleday's eyes, to bring in quite a few more book sales.

Is an attempt to undermine his credibility the next step?