The administration has been trying to sell health care reform by reassuring people that if they are satisfied with the coverage they have now, they can keep it.
That is, so long as it's still available. Given the way employers have been shedding responsibility for health care and the way escalating costs have been reducing affordability, it's unlikely that it will be. And, of course, if you do get sick, you may find you don't have the coverage you thought you had.
So the message should be that health care reform is the only chance people have to keep the coverage they have now.